Mica Design
Mica is the collaborative design studio of Paul DuVernet.
In collaboration with the organizations we have the good fortune to work with, we strive for design authenticity.
When truly inspired by their character and spirit, design not only represents them, it originates in them, and radiates from them.
Canadian Applied
and Industrial
Mathematics Society
logo design
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visual identity
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website design
CAIMS connects academics and professionals in applied mathematics in and outside of Canada.
Given that leadership set out to bring new energy to the organization, energy was the primary tone of its new logo.
The new CAIMS logo expresses themes of connectivity and reaching out. Also suggested is data plotted on a graph, including if you like, on the Z axis.
To allow other concepts to shine through, the familiar silhouette of the Canadian maple leaf is transposed subtly, and the organization’s Canadian identity is more sensed than seen.
Click the play button above to show the logo’s construction.
The CAIMS website opens with highlights of members’ contributions to the field of applied mathematics.
The CAIMS website leads with a celebration of members’ contributions to the field of applied mathematics.
Bessette
logo design
|
visual identity
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vehicle wrap design
Bessette is a family-owned heating, ventilation, and air conditioning company in the region of Lanaudière, Quebec.
While its connection to the community is an ongoing source of pride, the ownership felt it was time to elevate its brand to reflect its current stage of development, and to contribute to its future growth.
The fleet of vehicles in and around Lanaudière express an energetic and amicable tone.
The design amplifies the concept found in the logo’s colour scheme: heating and cooling products and services.
Act Early
Autism Project
visual identity
|
marketing and communications
|
printed media
The Act Early Autism Project combined a public outreach initiative, and a replication study of an innovative autism therapy.
Emerging research has shown that the earlier autism intervention begins, the more beneficial it is. In response, therapy approaches have been designed for children as young as 1.5 years of age.
The project’s logo visually reinforces the key message: earlier intervention is better.
To resonate with both parents and health researchers, a balance is struck between an approachable and professional tone.
Sir Mortimer B. Davis
Lymphedema Clinic
logo design
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visual identity
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website design
The Jewish General Hospital’s cancer clinic provides cutting-edge research and clinical care.
Given that lymphedema is a side effect of some kinds of treatment, the hospital established a specialized clinic that provides comprehensive care following treatment.
The clinic’s logo echoes the JGH logo with its recognizable shapes and distinctive colours.
Zygote Magazine
logo design
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magazine design
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production and print management
logo design
magazine design
print production
Published by the AOE Arts Council in Ottawa, Canada, Zygote magazine featured art and writing by young artists in the Ottawa region.
A “zygote” is the first, single cell formed by a fertilization. That metaphor of combination is expressed in the wordmark’s “o”, and in the magazine’s tagline.
The aim of Zygote was to share the editorial direction with its featured artists, in a truly collaborative process that can be sensed in the design and the reading experience.
Chan Ky–Yut
Chan Ky-Yut’s work is a fusion of calligraphy and Chinese painting. His luminous works celebrate life, and its endless meanings.
Ky-Yut’s art is expansive — up to 24 feet across. The design intention for this gallery invitation was to go beyond its document size, and convey the art’s scale.
Art is further unbounded by “painting” out its canvases — in effect making the invitation itself the canvas.
To express the art’s expansiveness, images span folding panels. Panels themselves are folded at differing widths so as to reveal the art inside.
To express the art’s expansiveness, images span folding panels. Panels themselves are folded at differing widths so as to reveal the art inside.
To express the art’s expansiveness, images span folding panels. Panels themselves are folded at differing widths so as to reveal the art inside.
Chessbrah
logo design
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visual identity
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stream design
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product design
logo design
magazine design
print production
The Chessbrahs are Grandmaster chess players who are active in online chess tournaments, live streams, and on YouTube.
Their goal is nothing less than to create a shift in the chess world, and to inspire the next generation of players.
The group brings to the chess world a unique combination of irreverent humour, the vibe of the electronic music scene, and elite-level play.
Also, Mica loves book design.
About Mica Design
Mica Design is the collaborative design studio of Paul DuVernet, its founder and creative director.
Designers, developers, writers are brought together, reflecting the nature and goals of each project.
Paul DuVernet
Founder and Creative Director
Design Approach
Fundamental to Mica’s approach is design authenticity.
What we mean by ‘authenticity’
In this context, authenticity doesn‘t refer to accuracy and completeness — although that matters. It refers to communication that emanates from the source — unfiltered and genuine — rather than being the external voice of, say, a design firm speaking on its behalf. The difference is profound.
An illustration
Consider these two forms of communication: a thoughtfully selected Hallmark Mother’s Day card, and a child’s heartfelt handwritten note. While both are valid (and may express the same essential message), the child’s card is palpably created by the giver.
The basis of authentic design
Authentic design is achieved by infusing the design process with a deep appreciation for the character, values, and goals of people and organizations. When it emerges from this inspiration, the design is truly their expression.
Contact
If you have a design project in mind, I’d love to hear from you.
Please feel welcome to text or call Paul directly at (514) 865–6422.
Or if you prefer, get in touch via the form below.
Coordinates
(514) 865–6422
mail@micadesign.ca
3882 Avenue Laval
Montreal, QC, Canada H2W 2J1
Mica Design
Books
Thanks for your interest.
If you have a project in mind we can help with, we’d love to hear from you.
You can get in touch via this form, or feel free to give us a call at the number below.
(514) 865-6422
3882 Laval Avenue
Montreal, QC, Canada
H2W 2J1
