Mica Design

Mica is the collaborative design studio of Paul DuVernet, based in Montreal, Canada.
As I hope you’ll sense in these featured projects, Mica is about design authenticity — design as visual expression that truly emanates from the character and spirit of people and organizations.
Mica is about design authenticity — design as visual expression that truly emanates from the character and spirit of people and organizations.

logo design

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visual identity

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website design

Statistical Society of Canada

The SSC promotes the development and application of statistics in Canadian public life, thanks in no small part to its active membership. With a new visual identity, the organization’s leadership aimed to carry forward the engagement of a new generation of statisticians.

The SSC promotes the development and application of statistics in Canadian public life.

m_ssc_coat-all

The SSC leadership wanted to bring forward an owl image from its coat of arms (which had been serving as its logo).

This was a tricky proposition. While a coat of arms is understood to be full of metaphorical images, in the context of a logo, the question arises: “why the owl”?

An impressionistic rendering with vibrant colour and an energetic flying profile helps this literal question to recede.

There was also a preference to include the colour red.

In print, perhaps surprisingly, red is produced by mixing magenta and yellow inks. This is mimicked digitally with a “multiply” transparency.

This is the basis for the three colours of the logo, which, perhaps also surprisingly, work well together.

logo design

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visual identity

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printed media

Act Early Autism Project

Emerging research has shown that the earlier autism intervention begins, the more beneficial it is. In response, therapy approaches have been designed for children as young as 1.5 years of age. The Act Early Autism Project combined a public outreach initiative, and a replication study of a therapy designed for very young children.

Emerging research has shown that the earlier autism intervention begins, the more beneficial it is.